The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

The Referral Engine: Teaching Your Business to Market Itself


The.Referral.Engine.Teaching.Your.Business.to.Market.Itself.pdf
ISBN: 9781591844426 | 256 pages | 13 Mb

Download The Referral Engine: Teaching Your Business to Market Itself



The Referral Engine: Teaching Your Business to Market Itself John Jantsch
Publisher: Penguin Group (USA) Incorporated


The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their ...

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